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AI for Insurance


Agentic AI is the future of sales: here's how to get it right
Your ability to master the technology will determine your success. [Photo: NicoElNino/Adobe Stock] Sales has historically been a true proving ground for new technological breakthroughs. CRM systems, predictive analytics, tools that promise better targeting, faster follow-up, and higher close rates have to be proven, or shown to be false in the realm of sales. The next technology to be proven is agentic AI . Agentic AI will create the most profound transformation sales will u

emagination
Mar 34 min read


Which AI Vendor is best for you?
In an era of exponential growth of AI capabilities and vendors, "keeping up" shouldn't mean "taking risks."

emagination
Feb 271 min read


Nationwide drives AI experimentation and flagship underwriting transformation
AI is enabling underwriters and reshaping workflows across commercial and personal lines By Chris Davis Feb 25, 2026 Nationwide is focused on leveraging AI to modernize business processes, while preparing associates for a technology-driven future. Guru Vasudeva (pictured), SVP and CIO for property & casualty, said the company approaches transformation across three main areas: supporting day-to-day work, rethinking software engineering, and reshaping the business of insurance

emagination
Feb 253 min read


Using AI to unlock human potential at Liberty Mutual
Interview Feb 25, 20268 mins Credit: Liberty Mutual Liberty Mutual’s approach to gen AI reflects a deeper understanding of enterprise transformation in that the hardest challenges aren’t technical but human. So global CIO Monica Caldas focuses on the central priorities of enterprise leaders: establishing effective AI governance, moving promising pilots into scalable solutions, and empowering employees to confidently adopt new ways of working. Such a strategy requires balancin

emagination
Feb 256 min read


Copy of AI in insurance: Understanding the implications for investors
The insurance ecosystem is ripe for technological disruption. For private investors, the spread of AI will create uneven opportunities across subsectors. The insurance industry represents a significant opportunity for AI to drive value creation, and the technology will continue making inroads across the industry in the months and years ahead. The opportunity for advancement in the sector is significant, with workflow inefficiencies and extensive use and ownership of data c

emagination
Feb 249 min read


How decentralized AI is leveling the playing field
Forget OpenAI and Google. New decentralized networks are putting an end to Big Tech's monopoly. By Michael Kimelman |Edited by Betsy Farber Feb 22, 2026, 1:00 p.m. As AI infrastructure investments surge toward $300B in 2025 alone, fueled by mega-projects like the $500B Stargate initiative and hundreds of billions in Nvidia chip purchases, the decentralized AI space offers a compelling alternative to Big Tech's centralized dominance. Now’s the time to invest in it. In the rap

emagination
Feb 247 min read


Insurance giant AIG deploys agentic AI with orchestration layer
AI News February 17, 2026 American International Group (AIG) has reported faster than expected gains from its use of generative AI, with implications for underwriting capacity, operating cost, and portfolio integration. The company’s recent disclosures at an Investor Day merit attention from AI decision-makers as they contain assertions about measurable throughput and workflow redesign. AIG has outlined potential benefits from generative AI. Chief executive Peter Zaffino late

emagination
Feb 202 min read


Solve the Distribution Bottleneck: The Universal Rating Adaptor
Traditional Comparative Raters are often too slow, expensive, and rigid for the modern insurance landscape. Meanwhile, internal IT backlogs frequently stall the direct partner integrations necessary to capture exponential market growth. emagination bridges this gap with our Rating Engine Universal Adaptor—a high-performance middleware designed for Carriers and MGAs who need to scale distribution without the typical friction. Why Choose the Universal Adaptor? - Superior Speed-

emagination
Feb 191 min read


The Shipyard Makes Strategic Investment in FancyAI to Lead the Next Era of Brand Discovery
Independent Agency Executes Long-Term Business Plan to Lead Clients in the Generative Search Era COLUMBUS, OH — The Shipyard, the agency famous for Engineering Brand Love, announced today a strategic investment in FancyAI, a Generative Engine Optimization (GEO) platform that helps brands strengthen visibility and credibility across AI-powered discovery environments. With this milestone, The Shipyard becomes the first agency to bring patent-pending GEO technology directly to c

emagination
Feb 173 min read


AI Disrupts Insurance: Stocks Tumble, Fears Rise as Insurify's App Sparks Market Shock
Insurance broker stocks tanked on February 9, 2026, as Insurify's AI‑driven app, using ChatGPT, triggered fears of industry disruption by automating complex insurance tasks. The app's ability to compare quotes instantly erodes brokers' traditional roles, sparking a broad sell‑off reminiscent of recent software market shocks. Introduction: The Rise of AI in Insurance Brokerage The insurance brokerage industry is witnessing a significant transformation with the rapid adoption o

emagination
Feb 123 min read


OpenAI Approves First Insurer-Built AI App on ChatGPT
OpenAI has approved the first insurance provider–built AI application on ChatGPT, marking a milestone in the evolution of digital insurance distribution. The app was developed by Tuio , one of Spain’s leading digital insurers, and is powered by WaniWani’s AI distribution infrastructure . It allows users to receive a personalized home insurance quote and soon complete a policy purchase entirely within a ChatGPT conversation. OpenAI cited a 2025 Express Legal Funding study sh

emagination
Feb 112 min read


Introducing emagination!
I’m excited to announce the launch of emagination! Along with my partners Chris Cormier , and Brandon Debenham , our team brings over 50 years of combined experience in building and scaling advanced Insurtech solutions. We are dedicated to helping enterprise insurance customers navigate the future through high-level data orchestration and the strategic application of AI. While we are early in our journey, we are building on a foundation of many years of expertise in handlin

emagination
Feb 111 min read


Transforming Insurance: How Federated Learning Empowers Enterprises with AI-Powered Predictive Models
The insurance industry faces a growing challenge: how to use vast amounts of data spread across multiple systems to improve risk assessment, customer service, and fraud detection without compromising data privacy or incurring massive integration costs. Traditional approaches require gathering all data into a single location, which is often impractical due to regulatory restrictions, data sensitivity, and technical complexity. This is where federated learning offers a new path

emagination
Feb 24 min read


Preparing Your Insurance Brand for LLM Conversations and the Future of Search Ads
Large insurance carriers face a new challenge: how to make their brands visible and relevant in conversations powered by large language models (LLMs). These AI-driven tools are changing how consumers seek information and make decisions. At the same time, the traditional model of Google Search Ads is evolving, raising questions about its future role in insurance marketing. This post explores practical steps insurance companies can take to prepare for LLM-driven consumer intera

emagination
Jan 294 min read


Top Five Transformative Uses of AI in the Insurance Industry
Artificial intelligence (AI) is reshaping many industries, and insurance stands out as one of the sectors experiencing profound change. Insurers face complex challenges such as managing vast amounts of data, detecting fraud, and delivering personalized customer experiences. AI offers powerful tools to address these challenges, improving efficiency, accuracy, and customer satisfaction. This post explores the top five ways AI is transforming the insurance industry, with real-wo

emagination
Jan 293 min read
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